Good is// Rationale one..

Good is polka dots in contemporary fashion.

Why?

- Polka dots have been used in fashion for well over 150 years.
- Polka dots are now being applied to so many different things.
- The polka dot is now back in fashion, which means it holds great influence.
- Polka dots can be found in fashions for almost anyone.
- There is a polka dot pattern to suite various styles/ people and personalities.

I intend: Inform/ instruct/ persuade/ direct/ educate/ promote// to promote a fashion brand which uses the finer details of polka dot patterns within their designs.

A group: Identify your specific audience or context// of 16-25 year old fashion enthusiasts who appreciate polka dots and the finer details in contemporary fashion.

That: State your message, idea or concept// Polka dots are interesting and currently have a huge influence on contemporary fashion, therefore they should be informed about how they are being used in fashion now.

In order to achieve this I will produce: Specify at this point in time what you aim to produce, the method of delivery/ distribution/ the context in which it will be viewed// a brand identity and fashion designs for a polka dot inspired clothing line. Delivered through promotional material of the brand.

Product: What is your product// My product is a new clothing line inspired by the finer details of polka dot patterns. I will design t-shirts and other clothing.

Range: What range of deliverables will you produce/ propose// I want to design the t-shirts, packaging (shopping bags), brand identity and clothing tags.

Context: Define the context in which your products will exist/ be viewed// I will design a proposal for a new shop (boutique) where my clothing would be sold. I could also design a catalogue exhibiting my clothing range which could be distributed through larger retailers with a strong interest in contemporary fashion.