Tuesday 30 November 2010

What if... Rationale

What if rationale:

Group members:

Kirsty
Niall
Chris L
Alex S
Sophie W

The problem:

How do we convince/persuade people to come/live in Leeds?

The evidence:

Research gathered, primary source material, photographs, facts, opinions, words and statistics.

We intend to...

We intend to gather market research, compose a questionnaires and interact with the public to define what it is that makes Leeds so desirable. This will involve approaching businesses and pedestrians.

The only way in which we can produce a final outcome/solution (s), is to extensively research into why people like Leeds, we will directly approach people for primary source material. Ways in which we could deliver our solution are broad, such as a website/page, mailshot, t-shirts, posters, flyers, a video. We need to try and persuade people to come to Leeds.

Saturday 20 November 2010

End of Module OUGD101 Self-Evaluation...

Kirsty Hardingham

1.       What skills have you developed through this module and how effectively do you think you have applied them?

I have learned a lot during this module, i think the main thing is that the generating of ideas are endless and there is so many ideas and solutions you can generate from one brief. I found this out during the design a typeface brief, i had so many ideas and didn’t know which one to draw up as a whole alphabet and glyphs, i asked a tutor what they thought and they said i should draw them all up. Once i had drawn up about 7 versions i just kept designing. I really enjoyed this brief and pushed myself to the limit and since then i have been doing the same thing in present briefs. I have also learnt how to use illustrator, at start i hated it because i got frustrated but now i do a lot of work on it.

2.       What approaches to/ methods of research have you developed and how have they informed your design development process?
With my design context blog i have gathered pieces of design that i find inspiring, which helps when i need some ideas. Im not really sure how i research to be honest, i just do it. With the research week brief of researching a headline i gathered information about tattoos and the history of them which helped me gain an understanding of what tattoos were used for and how they were recognised, this impacted my design and i developed my ideas from there.

3.       What strengths can you identify in your work and how/ will you capitalise on these?
I have now got to the point where i will experiment constantly with ideas, good or bad ideas is still an idea and ive learnt to take criticism as a learning curve.

4.       What weaknesses can you identify in your work and how will you address these more fully?

I think that i could improve my digital skills, because throughout this module i have had the chance to develop work digitally but didn’t always do it because i wasn’t confident enough so i may have lost a few good or maybe bad digitised versions of ideas. I try hard to use illustrator but often get frustrated so i guess that is something i can work on.

5.       Identify five things that you will do differently next time and what do you expect to gain from doing these?

-          The first thing is to push my digital skills to the next level to ensure i can experiment fully with a wider range of media.
-          Generate more ideas in a brief to have a wider choice in what to develop onto the final processes of a final solution as i felt with some briefs i didn’t push myself enough with my ideas and when you realise its the deadline for the brief and there was other things you could of done it makes you feel like you could have done better when actually its too late now.
-          Learn how to manage my time properly and effectively, i am quite good at this but some days i get lazy and just go home and do nothing when really i could have thought up several more ideas in college that could of made a big difference to a brief.
-          I wish that i had asked people constantly for advice on my work as it does really help, especially with people who aren’t afraid to tell you what they think. I know we have regular crits which are really useful but constant feedback is an essential part of a developing brief.
-          I wish i was able to speak more clearly about my ideas as i felt sometimes during crits i didn’t explain my ideas enough which meant people didn’t understand where i was coming from and i sometimes received unhelpful feedback.

6.       How would you grade yourself on the following areas:
5= excellent
4= very good
3= good
2= average
1= poor

Attendance= 4
Punctuality= 5
Motivation= 4
Commitment= 4
Quantity of work produced= 3
Quality of work produced= 3
Contribution to the group= 3

Friday 19 November 2010

Message and delivery final presentation evaluations...

Evaluation by Liam and Chris:

What is being communicated and how? (refer to final piece only)

it is trying to advertise a tattoo parlour called 'EXTREME NEEDLE' by stating a fact on tattoos, which leads you to the company name. There is also a business card for an easy reminder.

How well does this answer the brief? (why do you think this?)

it does answer the brief by using the statistic to persuade the viewer to get a tattoo. The black, white and red spot colour keep to the limited colour pattern.

Who is the audience and how well does the resolution communicate its message/content to them? (give reasons)

aimed mainly at students, looking at the mailing list. It communicates well by being straight to the point and having a clear call to action.

What are the strengths of the resolution? (refer to whole body of work)

the way it is presented is a big strength, unveiling different parts bit by bit. I found it enjoyable to interact with. The design is consistent and used throughout, which encourages people to recognise it if seen again.

How could it be improved?


You could experiment with the placement of the patterns or consider a pricing list to entice the viewer to go.

General comments

A very nice design overall, i love the use of spot colour and the simple logo is depicted well. the mailing list is effective and links to the target audience, but why mail it to the company?
Never the less, good job!






Evaluation by Liv and Oli:

What is being communicated and how? (refer to final piece only)

more people should get a tattoo, its like an advert for a tattoo parlour

How well does this answer the brief? (why do you think this?)

- 2 colours plus stock: YES
- size and format: YES
- explored an interesting net

Who is the audience and how well does the resolution communicate its message/content to them? (give reasons)

- anybody thats interested in tattoos (not really specific audience)
- at first glance you cant tell what it is.

What are the strengths of the resolution? (refer to whole body of work)

the text and image (symbol) are appropriate for the subject matter!
the gothic look makes you think of tattoos.

How could it be improved?

less complicated, its a little all over the place although it does fit the brief. I like the business card inside, good for promoting the concept.

General comments

maybe a little more simpler 
its very busy to the eye, i like the use of colour as it relates to tattoos.





My comment

In terms of the feedback given i think i did well to answer the brief and produce a visually engaging mail shot. I took a lot on board from previous crits which has helped me to produce my final outcome. I am glad that people understand what i am trying to communicate and enjoyed interacting with my design.

Sunday 7 November 2010

Image and Interpretation evaluations...

These are two evaluations from anonymous people about my 3 posters communicating the fact 'One in three Britons have a tattoo'.

What statement/fact/question is being communicated to you? (this might not be what is intended of course...)
That one in three Britons have a tattoo.
Is this being communicated in a clear and focused way?   YES  NO  UNSURE
What could be developed further?
The fact is clearly presented but im not sure if the image poster is clear in what it is communicating.
Have the posters been kept “simple and to the point?”  YES  NO  UNSURE
Is a statement, fact or question being posed? (how do you know this)
There is a clear fact being presented. Which is simple and to the point.
Has the restriction of two colours plus stock been met?  YES  NO
Are the two colours plus stock appropriated to the solution?  YES  NO  UNSURE
Why are the two colours plus stock appropriate/ inappropriate? (if inappropriate offer possible solutions)
I am unsure why the colours red and yellow have been chosen- not sure how they link with the fact. I also think that the colours chosen make the just image poster unclear- im not sure if i would know it was a tattoo without the other posters.
Do the posters work as a set or series?  YES  NO  UNSURE
Why do they work/ don’t work as part of a set or series and could this be developed further?
They do work as a set as the same typeface and image have been used- i also think its good how the text has changed between the posters but there is still a sense of a series.
Is it clearly evident which poster is TYPE, IMAGE and TYPE AND IMAGE? (if it is unclear offer possible solutions)
Yes, i think it is clear which is which but maybe the image in the image and text poster could stand otu more.
Are the posters “memorable, immediate high impact and clear”? (give as much feedback as possible)
-          I do think the type on the posters is clear and the text and image poster is high impact.
-          The image only poster needs to be clearer so you have more of a sense of what is being represented- maybe it needs to be more in context- the tattoo could be on a person.
-          I think the just text poster is memorable but would be improved if the colours were changed, im not sure if they worked.
Do you feel the brief has been fulfilled to its full potential?  YES  NO  UNSURE
Further feedback...
I think the text on the posters is working well and is effective but i think the image alone could be improved. I do think they all work as a set and there is a good continuity but im unsure why these colours have been used.





Evaluation 2...


What statement/fact/question is being communicated to you? (this might not be what is intended of course...)
“1 IN 3 BRITONS HAVE A TATTOO”
Is this being communicated in a clear and focused way?   YES  NO  UNSURE
What could be developed further?
IT IS CLEAR, CONCISE AND TO THE POINT.THEY HAVE NOT OVER COMPLICATED THE DESIGN AND HAVE KEPT IT TO MINIMAL.
Have the posters been kept “simple and to the point?”  YES  NO  UNSURE
Is a statement, fact or question being posed? (how do you know this)
STATEMENT- IT CLEARLY STATES THAT 1 IN 3 PEOPLE HAVE A TATTOO. THE TATTOO IS ABSTRACT BUT IT IS A CLEAR VISUAL REPRESENTATION AS TRIBAL DESIGNS ARE WHAT I THINK ARE THE MOST COMMON. REALLY LIKE THE TEXT IDEA HOW ONLY ONE WORD IS HIGHLIGHTED.
Has the restriction of two colours plus stock been met?  YES  NO
Are the two colours plus stock appropriated to the solution?  YES  NO  UNSURE
Why are the two colours plus stock appropriate/ inappropriate? (if inappropriate offer possible solutions)
RED AND WHITE RELATE TO THE ‘1 IN 3 BRITONS’ STATEMENT AS IT IS A TYPICAL COLOUR SCHEME TO REPRESENT THE UK. ALTHOUGH THE YELLOW WORKS WELL AGAINST THE RED, IT COULD BE CHANGED TO BLACK, FOR EXAMPLE AS THAT IS TYPICAL OF TRIBAL TATTOOS. ALSO, BLUE COULD BE USED TO FURTHER ENHANCE THE ‘BRITON’ STATEMENT.
Do the posters work as a set or series?  YES  NO  UNSURE
Why do they work/ don’t work as part of a set or series and could this be developed further?
SAME/ CONSISTENT COLOUR SCHEME THROUGHOUT AND SIMILAR COMPOSITION (TOWARDS THE TOP OF THE FRAME). TYPEFACE IS ALSO THE SAME BUT THERE IS A VARIATION- LOWERCASE ON ONE YET UPPERCASE ON ANOTHER. HOWEVER, I DONT HTINK THIS EFFECTS THE AESTHETICS.
Is it clearly evident which poster is TYPE, IMAGE and TYPE AND IMAGE? (if it is unclear offer possible solutions)
YES THEY HAVE COMBINED THE IMAGE AND TEXT DESIGN EFFECTIVELY.
Are the posters “memorable, immediate high impact and clear”? (give as much feedback as possible).
THE TEXT IMMEDIATLY STANDS OUT AGAINST THE RED BACKGROUND- VIBRANT, ENGAGING AND EYE- CATCHING. THE STATEMENT IS CLEAR, ESPECIALLY ON THE TYPE AND IMAGE DESIGN WHICH I THINK WORKS REALLY WELL.
Do you feel the brief has been fulfilled to its full potential?  YES  NO  UNSURE
Further feedback...
THE IDEA THAT 1 IN 3 PEOPLE HAVE A TATTOO COULD HAVE BEEN EXPANDED ON IN MORE DEPTH AS IT IS ONLY EVIDENT ON THE TEXT ONLY PIECE BUT I THINK OVERALL IT WORKS EXTREMLY WELL AND IS VISUALLY ENGAGING.