Good is: Concept crit..

The feedback below is in relation to my 4 concept boards and the ideas and research which I have proposed for this brief.


Strengths:

- Researched into history followed up by more modern uses.
- Development of the polka dot.
- Clever logo design.
- Considered packaging

Areas for improvement:

- Work on the message to the audience (polka dot isnt dead).
- Need to consider types of print to carry out the work.
- Maybe make the logo more legible.
- Need to be creative with packaging designs.
- Look at how the polka dots work aesthectically, how/ why do we like them, what is appealing?

Additional comments:

- Modernising the polka dot- hard to wear polka dots without trying to look retro. Bringing it to current trends? Appealing to peoples geeky side. Create a look book rather than a catalogue/ not so much info.

- Logo maybe too similar to the '69' symbol- Maybe make 'pd' more legible. You want your logo to stand alone and not remind you of anything else.