Alphabet soup take two evaluation...

My name : Kirsty H
My partners name : Steph L

Referring to the typeface you have designed answer the following :

Which personality traits did you choose to respond to and apply to the typeface?

Elegant, direct and proud.

What are the reasons behind the design decisions you have made for the typeface?

I have included elegant curves within the letterforms to show elegance, which is one adjective i chose to respond to, i then bloated the serifs on the letterforms and seperated them internally from the letter to create a point. Direct also means to the point, so i thought this would visually communicate this.

In what ways are the results effective?

I think that the typeface overall has met the requirements of the brief and more. My favourite typeface design that i created responded to the chosen adjectives, but not only have i come up with one final idea, i continued to experiment with designs and have now come up with several ideas that still respond to the original brief. My partner, who the typeface was for was pleased with the outcome and also said that it works beautifully aesthetically.

How to rational...

Group members :

Kirsty H, Kirsty A, Kirsty F, James F and Frankie.

The problem :

New students in Leeds need to find a way to cope with the new weather conditons on a student budget.

Evidence :

Students in our year have told us how they have found it difficult to adjust to the weather in Leeds.

We aim to :

Create posters informing students of ways in which they can survive the new weather conditions on their student budget. The posters will be student friendly, simple designs and useful.

Alphabet soup two crit one

Issues raised :

- how much can i remove? in order to simplify my designs.

- experiment more with my ideas to help me broaden the possibilities of my typeface.

- using line within the letters, or maybe blocked in.

- work backwards in terms of my design process.

- simplified, try to simplify my design as it is becoming too complex, which means it will become illegible and unreadible at a smaller point size.


Action to be taken :

- begin to simplify and breakdown my designs to make them more legible and readable at a smaller point size.

Alphabet two rational...

Brief (What is the problem you intend to solve?)

To design a typeface for a full alphabet and glyphs, that represents the personality/ character of my partner.

Who needs to know? (who is your audience? Be concise)

The person i am creating the typeface for.

What do they need to know?

Why the typeface is relevant to them as a person, their personality\ character and elements of type they prefer.

Why do they need to know? (The concept of your problem)

Because i'm answering the brief and giving them a typeface that they have set based on aspects of typography they find interesting and adjectives that i have defined about them as a person.

What will they respond to? (How will they connect/undertstand the outcome?)

The clear, legibal/readable piece of typography that i will have designed for them.

What research is required? (What do you need to know in order to complete this brief to the fullest potential?)

I will need to ask my partner questions in order to gather information about typographic elements that they like and dislike and also things about their personality that will help me to design a typeface that responds to them as an individual.

Secondary

I will need to look at existing fonts and typefaces, looking at aspects such as the anatomy of type to help me begin the design of my typeface rather than starting from scratch.

Alphabet soup self evaluation.

Here is my self evaluation for the Alphabet soup brief.

What is being communicated and how?

I had chosen the word FLATTEN for the Alphabet soup brief, my final resolution was a sequence of the letter B which gradually got flatter, i took measurements from the height of the letter form and added it onto the width, so it elongated the letter. As a sequence you can see the transformation clearly and i felt that i had achieved the element of FLATTEN within my work.

How well does this answer the brief?

I feel that i answered the brief in terms of communicating the letterform with the word flatten, my audience were able to understand my letter form sequence. The way in which i chose to communicate the word flatten were quite literal yet it was still effective.

How well has the idea been visually explored?

When i first recieved the word flatten i thought of many ways in which this could be communicated, i made a brainstorm of my ideas and then began to look at letterforms that had some relevance to my word. I tried out a few ideas with some letters but decided on the letter 'B' as i felt this was a letter i could play around with in more ways. In terms of the way in which i created my resolution i feel that i could of tried it out on an array of letterforms rather than just 'B' to broaden my visual research.

What are the strengths of the resolution?

My final resolution visually communicated the word FLATTEN and i answered the brief in my own individual style. I hand rendered my resolution and i think this gives it another successfull visual. I had experimented on the computer with my resolution but felt it was too much for my simple design.

How could it be improved?

I think that i could experiment with other letterforms to see if my concept could work as a whole typeface. I could also experiment with colour too, to push my idea further its just a case of experimenting with all aspects of the letterform i designed. In terms of my final resolution, i feel that i done well and i don't feel theres anything i could improve.

General comments...

I enjoyed working on my own in this brief as it gave me a chance to work with my own individual style, after working in a group for the previous brief i felt that it gave me alot of inspiration and motivation. This is the first time i have ever really focused solely on typography so it was exciting to get this brief, although when i first read it i was a bit iffy. I'm glad i took on the challenge and at the end of it, i found i really enjoyed it and learnt alot.