Enterprise and Innovation// Study task 2: Who are they? How will they find me?..

Task:

Based on the principles that have been introduced so far in the Enterprise module, as well as the previous tasks, investigate, analyse and evaluate where your potential clients are located. You will need to consider the following questions:

- Where are my potential clients/ employers located?
- What media do my potential clients/ employers use?
- What do you need to communicate and how does it match what your clients/ employers need?

Analyse and compare these examples in relation to the Political, Economical, Social and Technological (PEST analysis) factors that effect their use of Graphic Design, choice of designer and trends that will influence their decisions regarding Graphic Design.

Once you have done this summarise your findings by focussing on one example and discussing how the clients location and/ or media will effect what you need to communicate to them and how you might go about doing this.

This is an exercise exploring and applying PEST analysis and related theories- it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.

----------------

From the last task which looked at who my potential clients are and what I am thinking of doing as a career, I am now going to look at where I could find my clients and how would I adapt my way of designing etc to suit the needs of the client in order to appropriatly and effectively communicate and connect with them.

I am currently thinking of working in the educational sector in terms of design and being creative. One thing that I am considering once I have graduated is doing a PGCE which is a one year teaching course. Therefore my potential clients/ employers would be places like schools, colleges and universities or in fact any place that is educational. There could be other places rather than just the obvious, I could look at how I would communicate with galleries and design museums, as they are educational creative places.

The schools for example could be anywhere, as they are obviously located in all sorts of places around the world. If I am going to focus on being an educator within the creative industry I need to find specific educational establishments that specialise in design and creative subjects. But then again I could go to a normal school and teach design to children who may not fully understand what it is. This will enable me to teach them something new, rather than teaching kids who already know about design.

If my potential clients/ employers are anywhere around the world, this will allow me to choose where I want to work and still do the same thing. If there is a particular country I wanted to work in, then it will be possible because schools are everywhere.

//

In terms of communicating with clients and employers within this area, I will need to think about what they look at in day to day life, what networking events they go to and how I can communicate with them through the ways in which they would live their lives if they were teachers etc. There will be things like educational organisations and events where potential empolyers may go to gather new information to help with their teaching programs. Teachers will also use the internet quite a lot to gather information and do research, this could be a way in which I communicate with them by sending emails and creating an interactive website and/ or blog for them to look at.

Teacher training days, websites to do with education, galleries and museums and other places of learning. I need to put something out there that shows I can offer something new and exciting and make it appeal to a teaching audience, if I promote something that isnt worth while to a teaching program and the pupils then they wont look twice at it.

//

If I really want to become a teacher I need to show that I am out going, enthusiastic, creative and knowledgable. Educational establishments look at new employers to have good communications skills, patience and good understanding of what they will actually be teaching to children. I will need to have a good portfolio of work and possibly industrial experience. This means I will need to gain experience within a design field before teaching to show that I really do know what I am on about and im passionate about it.

---------

Another thing that I would be interested in doing as a career would be a branding and identity designer.
My potential clients/ employers would be existing companies/ organisations that feel like a re brand or upcoming businesses that need to create an identity. Potential clients would use the internet and design events to find a designer to do their branding. I would need to be there and waiting with business cards and a portfolio. If I were at an event I would be organised and networking to get myself out there. This is where business cards become very important because they are something that need to be memorable and easy to give to anyone, anywhere at anytime!