OUGD205// Image: End of module self evaluation..

1// What skills have you developed through this module and how effectively do you think you have applied them?

If I am being completely honest I dont feel like I have gained anything from this module. I havent developed any drawing skills or learnt anything.

2// What approaches to/ methods of design production have you developed and how have they informed your design development process?

I think I may have developed my illustration skills and different methods of delivery. In one brief I made a pack of postcards to sell, it was good to try something different.

3// What strengths can you identify in your work and how will you capitalise on these?

My illustration skills have developed well throughout this module which will help in any future digital or print based briefs. I can now further develop my skills to push and challenge myself.

4// What weaknesses can you identify in your work and how will you address these in the future?

The whole module has been a weakness for me. I have really let myself down, from the start I didnt put any effort in and it continued this way throughout. I am disappointed in myself that I didnt try harder as I know that I am not going to do well. My time management has been terrible, as I have tried to complete near enough the whole module in the last three weeks, where I have been faced with a back log of all the briefs. This means that I have rushed briefs and not taken the time to experiment, analyise and improve any of my designs.

I have not met any of the module criteria and I am now dreading recieving my grade as I do fear I may fail. I never want to have this attitude towards a module again and I will address this by learning from this module.

5// Identify five things that you will do differently next time and what do you expect to gain from doing these?

1. Be more punctual, I have missed at least two sessions. The reasoning is because I coudlnt be bothered. I need to remember why I am on the course and why I was chosen. I am wasting an opportunity.

2. Do the work when I get it and dont leave it till hand in day. The biggest mistake I have made in this module was letting myself get behind. The past 3 weeks I feel like I have been drowning. All I managed to do was stress myself out when it was not necessary.

3. Research more and try out different design processes. I have not done any where near enough research for this module, some briefs I did not complete any research and for the ones that I have, I could have done so much more.

4. Try harder. I know that I have not tried in this module and I do not even have a valid reason for why I havent. All I can do next time is make sure I put in the effort. I will only get out of it what I out into it!

5. Make sure I do everything that I need to do. Part of this module was to keep a visual diary, which I havent done.

Attendance: 3

Punctuality: 2

Motivation: 1

Commitment: 1

Quantity of work produced: 2

Quality of work produced: 2

Contribution to the group: 1

Image// Rationale: 2D to 3D to 2D..

Brief// (What is the problem you intend to solve?)

Use the 2D image I have drawn and turn it into 3D using photography to record the final piece.

Who needs to know?// (Who is your audience? Be concise no more than ten words)

Fashion or textile students (knitting students).

What do they need to know?// (Be clear and specific)

They will need to know what the object is conveying and be able to see what the object is.

Why do they need to know?// (The concept for your problem)

They will need to know and understand what I am communicating.

What will they respond to?// (How will they connect/ understand the outcome?)

They will respond to the recorded 3D object.

What research is required?// (What do you need to know in order to complete this brief to the fullest potential?)

- How to unravel a glove, but still know what it is.
- Take pictures of gloves.

Image// Rationale Three: Scale/ Frame/ Format..

Brief// (What is the problem you intend to solve?)

To create an eye chart using only one object of which is a Rubiks cube.

Who needs to know?// (Who is your audience? Be concise no more than ten words)

People who go for eyetests.

What do they need to know?// (Be clear and specific)

They will need to clearly see what the object is from a distance of 20ft. The imagery must be at different scales on the eye chart.

Why do they need to know?// (The concept for your problem)


To see whether or not their eye sight is good.


What will they respond to?// (How will they connect/ understand the outcome?)


They will respond to the eye chart which will contain the Rubiks cube at different scales and using only two colours (including stock).

What research is required?// (What do you need to know in order to complete this brief to the fullest potential?)

Primary:

- Photographs of Rubiks cubes.
- Trying out different colour combinations.
- Look at different types of eye charts.

Image// Rationale Two: Type as image..

Brief// (What is the problem you intend to solve?)

I will need to choose 3 quotes from the three articles from the first brief. I will then use the type with image to create 3 seperate type as image designs.

Who needs to know?// (Who is your audience? Be concise no more than ten words)

My target audience will be anyone who is interested in the 3 articles I am working with or those who enjoy type as image.

What do they need to know?// (Be clear and specific)

My target audience will need to clearly understand what the type as image is representing.

Why do they need to know?// (The concept for your problem)

They will need to know because it will help give them another perspective of the article possibly out of context.

What will they respond to?// (How will they connect/ understand the outcome


They will respond to the imagery designed with the type and hopefully see the link between the two.


What research is required?// (What do you need to know in order to complete this brief to the fullest potential?)

Primary:

- I will need to find a qoute from each of the articles and begin to think how I can use them combined with imagery.

- I will need to choose appropriate imagery that will clearly represent the quote and communicate its message.

Image// Rationale one: Editorial Image..

Brief// (What is the problem you intend to solve?)

I need to create a set of three images that will represent the three seperate articles and their subject matter.

Who needs to know?// (Who is your audience? Be concise no more than ten words)

My target audience will be the weekend Guardian readers.

What do they need to know?// (Be clear and specific)

What the articles are about through the use of imagery and possibly the tone of voice too.

Why do they need to know?// (The concept for your problem)

They will need to establish a link between article and the imagery to help them gain an understanding of what the article is about, this may also help them engage more with the article.

What will they respond to?// (How will they connect/ understand the outcome?)

They will respomd to the imagery that represents the article.

What research is required?// (What do you need to know in order to complete this brief to the fullest potential?)

Primary:

- What imagery is relevant to each article.
- What media would best suite the context of the imagery.