Good is: Concept crit// Peer feedback..

This feedback was given to me by 4 members of my peer group. The aim of the crit was for my peers to give me feedback on my concept and how I can develop it.

Comment on the extent to which the initial research and development of the concept demonstrates a significant understanding of the chosen subject matter:

Comments// Good level of exploration but only fashion and clothing looked at initially. Look at how it can be applied outisde of fashion. Be clearer that you are focusing on the mechanics of the patterns.

Comment on the extent to which the concept proposal exploits the practical and conceptual investigation and application of Design for Print:

Comments// Range of print is quite limiting, further exploitation needs to be explored.

Comment on the proposed range of products to be produced in response to a clearly identified problem:

Comments// Range of products is good, look at branding as a whole.

Additional comments:

- Its not so much about the designs on the t-shirt but the brand and range.

- Refocused audience- polka dots classicly associated with women- I could see men wearing these t-shirts.

- Maybe look at ads rather than doing a catalogue, think of your time frame.

- Explore different colour schemes.

Action plan:

// Actions:

- Range of products needs to surpass that of t-shirts, dont limit yourself.
- Reason// A fashion brand sells on 'look' and not just individual products. What makes it 'cool' in a sense. TARGET AUDIENCE?

- Branding as a whole, dont just focus on what consumers would need.
-Reason// Focus on creating a strong and full identity.

- Look at the possibilities of the mathematical side.
- Reason// How the equations can be incorporated into the designs and used seperately to create seamless and a complete range of designs.