Brief// (What is the problem you intend to solve?)
I need to create a set of three images that will represent the three seperate articles and their subject matter.
Who needs to know?// (Who is your audience? Be concise no more than ten words)
My target audience will be the weekend Guardian readers.
What do they need to know?// (Be clear and specific)
What the articles are about through the use of imagery and possibly the tone of voice too.
Why do they need to know?// (The concept for your problem)
They will need to establish a link between article and the imagery to help them gain an understanding of what the article is about, this may also help them engage more with the article.
What will they respond to?// (How will they connect/ understand the outcome?)
They will respomd to the imagery that represents the article.
What research is required?// (What do you need to know in order to complete this brief to the fullest potential?)
Primary:
- What imagery is relevant to each article.
- What media would best suite the context of the imagery.
Year Three Personal and Professional Development work can be found under label OUPD301.
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