Enterprise and Innovation// Group Tutorial one..

Tuesday 17th January// Tutorial with Jane:


The business plan brief//

What needs to be included within the 8-10 minute presentation:

Give yourself some headers to focus on e.g skills and services- what can you offer as individuals and as a group?

Target audience- who are they and where are they?

Self promotion- how will your audience know who you are, where you are and why they should use you?

Competition- who are they and where are they based and how will you compete?

Financial considerations- start up costs, salaries, accountants fees, business accounts, own daily rate, funding, bank loans/ how long will it take to pay it off?

Location- where will you be based- someones top floor of house, hot desking at Heart in Headingley or commercial premises like Round Foundry?

Give out something to remember us by- could be a piece of self promotion that you might send out to target audience.

Consider the four areas you are being graded on:

1// Level of analysis: make sure you have analysed your research materials critically.

2// Knowledge and understanding: make sure your presentation and supporting files show appropriate understanding of the module.

3// Organisation of material: make sure your visual presentation effectively communicates and supports the issues discussed- it is logical, is it clean and ordered or is it a ragbag of stuff?

4// Clarity of delivery: make sure your verbal presentation effectively communicates ad supports the issues discussed, did the spoken words flow and match the ones on screen, did you get flustered, were you prepared?

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After discussing the brief for the business plan, we showed our press ads that we had designed. Unfortunately ours did not receive good feed back at all! Basically it was awful. The name was unsure of, the tag line was rubbish and the paragraph explaining who we were didnt explain anything!

I learnt a lot from this crit, I was the one who designed most of the press ad that was shown during the tutorial which means I felt responsible for the bad feedback. I did feel like I had let my group down by designing something that was crap, but it was a learning curve. As a designer you have to be able to take criticism and learn from your mistakes. As a group we have been worrying about what to all ourselves when really this isnt what the brief is about. Yes we do need to come up with a name and an identity but we also need to look at the bigger picture.

We did come up with several names but there was always someone who was unsure for one reason or another. We came up with things like North star (because we were going to be based up north), Gravy (again because Yorkshire locals love gravy and we came up with the tag line 'everything is all gravy'/ all good). We then had Octopus (8 arms is better than 2) it wasnt liked because it was too light hearted! Then we've had Haus or House?

Anywho im sure we will think of a good name but until then there is lots of work and research to do in relation to the business plan!

I don't feel we have been that organised so far as a group, we have had meetings but we have yet to set ourselves roles within the group to get particular jobs done. I am worried that we will get behind schedule.