Toby Triumph at the YCN Student Awards 2012

A bit about the big D

I thought it would be useful for me to write a bit about my dissertation so I know where I am at with it.

I have changed my initial "title" from my first proposal as I found something that I was much more interested in. My initial proposed title was:

How does brands and advertising effect consumerism?

I changed from this as I felt it was too broad and I wasn't really sure how I could narrow it down into something I would be interested in and that I would be able to write thousands of words on. I received feedback for this idea which was good feedback but still decided to change my proposal to something I would enjoy writing about.

I have changed my proposal to "Does sex sell in advertising?" or in other words.

I want to research into how advertisers use sex as a selling point and whether or not it works, I found an interest in this after me and my boyfriend both bought the new Lynx (for men and women) as the advert said it would make us irresistible to one another. We bought it as a laugh to mock the advert, but truth be told we both smelt amazing.

I want to look into whether the product works or whether the fact the advert had told us that we would feel this way after using the product. How do advertisers do it? 

My feedback for this idea is as follows:

"I can't see any problem with developing that as a theme. Maybe you could find particular adverts and narrow it down further into different categories. Sex/seduction is still a very big theme. There will be subtleties at play within each advert that you can unpick and talk about. Think about your standpoint and motivations. Bring examples to discuss when we meet in September. There are lots of books about this to give you some theory to develop your interpretations. Deyan Sudjic's book - The language of things talks about how objects seduce us. This may link in with some of your ideas."

I have taken out several books from the college Library to support my research including:

insert book list

Studio Visit with Aidan Nolan at A.N.D

Hello Third and Final year!

Goodbye second year, it has been a pleasure but I must now brace myself for a fun and challenging year! One where I will work hard and try my best!

Before I start my third year journey I have a lot of prepping to do. I have a list as long as my arm and have only just decided to start blogging again (23/08/12). It has hit me that I need to get a move on and start to evaluate the progress I have made so far over summer and what I have left to do!

At the end of second year in my presentation I told about all of the things I would achieve over summer, of many I haven't done so yet. This included things like contacting loads of studios for visits and chats, work hard to save lots of money, get a good start on my dissertation research.

All I have achieved so far is a lot of thinking and not much doing.

So far I have taken out 6 books from the library for dissertation research, been to visit Aidan Nolan at A.N.D and I am currently organising 3 other visits. I have also started to do some personal projects, I enjoy making greetings cards but never spent much time on doing it, so I have been trying to make a few every week to keep my creative juices flowing. I am going to put these cards onto Etsy and hopefully sell a few.

The biggest highlight of my summer has to of been given a YCN Commendation Award for the collaboration I did with Lisa on Heinz Salad Cream! What a great achievement!

TA DA :D!!!!!

Studios..

Graphic Design studios

1// The District, Cambridge

The Gatehouse

23- 25 Gwydir Street

Cambridge

CB1 2LG

Tel: 01223 305600

www.thedistrict.co.uk

2// Bigfish, London

11 Chelsea Wharf

15 Lots Road

London

SW10 0QJ

Email: studio@bigfish.co.uk

Tel: 020 7795 0075

www.bigfish.co.uk

Victoria Sawdon: Design Director

3// SO Creative, London

443 New Cross Road

London

SE14 6TA

Tel: 020 8150 6726

Email: info@socreativedigital.com

www.simonoliver.co.uk

Simon Oliver: Boss Man                                   

4// Glorious Creative Limited, Manchester

10A Stevenson Square

Manchester

M1 1FB

Tel: 0161 237 3575

Email: info@gloriouscreative.co.uk

Jeff Edis// Managing Director

Mark Ross// Design Director

Tom Shaughnessy// Design Director

5// We Are Life, Manchester

12 Arley Avenue

West Didsbury

Manchester

M20 2LQ

Tel: 0161 445 7759

Email: Helen@wearelife.co.uk

www.wearelife.co.uk

Pete Ruane// Director

Helen Corr// Director

Chris Brown// Senior Designer

Martin Picha// Senior Developer

Mike Collins// Developer

6// Reluctant Hero, Newcastle

22 Pink Lane

Newcastle Upon Tyne

NE1 5DW

Tel: 0191 230 3030

Email: peter@reluctanthero.co.uk

www.reluctanthero.co.uk

7// Analogue, Leeds

City Mills

Peel Street

Leeds

LS27 8QL

Tel: 0113 341 0330

Email: studio@madebyanalogue.co.uk

www.madebyanalogue.co.uk

Barry Darnell// Creative Director

Tez Humphreys// Senior Designer

Mike Johns// Mid- weight Designer

8// Vonsung, London                     

8B Huguenot Place

London

E1 5LJ

Tel: +44 207 375 1058

Email: info@vonsung.com

www.vonsung.com

9// Sketchy Media, London

www.sketchydotmedia.com

(Awaiting further contact details)

Matt Thorne// Boss Man

10// Bishbo, London

www.bishbo.com

(Awaiting further contact details)

Jack Dixon// Founder

Olli Leivers// Founder

Business card..

These are my initial ideas for my business card. I wanted to keep the design simple but still reflect my design approach.

I had them printed in Moo.com on a silky stock. The other side is black and they have rounded edge as I quite like curved shapes. It is also different from standard business cards.

I was going to try and do square business cards but then realise that most people will put them in their wallets and purses and my cards may not fit. It would also mean it would cost more for me to print because Moo.com couldnt do square ones.

These are my final business cards. I will probably revise the design over summer.

Creative CV

I wanted to keep my creative CV as simple as my business card design, keeping it black and white. I had this idea of paper crafting origami Cranes for my CV so they would be interactive.

 

I played around a lot with layout which isnt one of my strongest points. I didnt want the layout to be to fancy as the origami Crane would show off.

This is my final CV.