Speaking from experience..final crit...

- Problem analysis: Identification and evaluation of key issues relating to the brief including creative opportunities. Target audiences and appropriate contexts.

Comments:


- Not effectively linked together through design, 2 different approaches.
- A lot of effort can be clearly sen, strayed away too much causing confusion.

GOOD


Contextual understanding: Awareness of the creative and professional context for the work produced, informed by the critical analysis a range of appropriate contemporary creative practises and methods of distribution.

Comments:

Understanding of the amount of ways you can approach one problem. Thought about promotional material. Scale it down. Needs something to tie it together, too much going on at once.

VERY GOOD


Research: Evidence of the ability to gather material from a breadth of sources using a range of diverse and inventive primary and secondary research methods appropriate to the brief.


Comments: No physical supporting evidence, would of liked to have seen how you got to this stage, there has been a small element conducted for the book.

SATISFACTORY

ADDITIONAL COMMENTS

- Overall a lot of effort, in approaching a range of methods and mediums.

- Clear amounts of design work/ lack of development, would like to see how the outcome was achieved.

--------------------

I am fairly pleased with the feedback i received in the final crit, they appreciated the amount of work i had done, but didnt see the link. I think that my worked linked together through the colours and branding, the comment about too much was going on i didnt really understand, as the pack was supposed to have a range of things within it. Concerning my research, i have done a fair amount but didnt take it to the crit, but all my research can be seen on my blog.