Enterprise// Business: Our competition..

As part of my research for the business plan brief, I have been looking at local businesses that our business will be in competition with. I have completed a SWOT (strengths, weaknesses, opportunities and threats) analysis for each one. I have found 3 local businesses to analyise, one is part of a large company that is very well known, Paperchase, and the other two are smaller 'one off' businesses.



The Red Door Gallery//

- The Red Door Gallery is one of Edinburghs most distinctive boutique galleries.

- The best place to pick up artisan jewellery, prints, paintings, sculpture and completely individual greetings cards, all by local artists. Regularly changing exhibitions.

- Support the work of independant and emerging designers and are dedicated to presenting original, inspirational and affordable artwork.

- Also have a fantastic collection of artists books, accessories, affordable prints, jewellery, homewares, lomography cameras and cards which compliment not only the artwork but also our unique space.

- The Red Door Gallery is always keen to see new work and great products from both emerging and established artists and designers who are exploring fresh and contemporary styles and ideas.

- The review process can take up to a month. Work is assessed for its quality, craftsmanship and potential to enhance the collection exhibited by the gallery.

Address: 42 Victoria Street, Edinburgh
Website: reddoorgallery.blogspot.com

Information taken from reddoorgallery.blogspot.com


SWOT Analysis:

Strengths:

- Good location, close to the city centre and Edinburgh College of Art.
- Wide target audience, including students and local artists and designers.
- Offer good design and good value.

Weaknesses:

- Reviewing of work submitted can take up to a month.

Opportunities:

- Having such a wide target audience gives them the opportunity to make closer relationships with places like universities and graduate students.

Threats:

- With good location and a wide target audience, this shop is in the perfect position to steal business. Meaning we would need to come up with a unique selling point to attract customers.


Edinburgh Printmakers//

- Established in 1967 as the first open access studio in Britain, Edinburgh Printmakers (EP) is dedicated to the promotion of contemporary printmaking practice. It achieves this by providing, maintaining and staffing an entrance free gallery and inexpensive, open access print studio, where artists and members of the public can use equipment and source technical expertise in order to develop their hands on printmaking skills.

- Funding from the Scottish Arts Council.

- This funding enables the organisation to highly subsidise the cost of using the print studio, making access to creative facilities affordable to a wide range of people. This includes professional artists, students, community groups and members of the public, who wish to develop new or existing skills.

Addesss: 23 Union Street, Edinburgh EH1 3LR
Website: edinburgh-printmakers.co.uk

Information taken from edinburgh-printmakers.co.uk



Studio One//

- Studio One is a shop dedicated to good design with a sense of theatre. Our aim is to provide an exciting range of stylish accessories for your home and exciting gifts to give to others or yourself.

- Set in a series of basements in the heart of Georgian Edinburgh, each room tells its own story.

- Good design, good value.

Address: 10 Stafford Street, Edinburgh
Website: shopstudio1.com






Information taken from shopstudio1.com